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Recommended Reading:
(Note: Unless otherwise indicated, the books below can be purchased through Amazon.com or any other online bookstore)
Mining Online Gold with an Offline Shovel
by Joel Christopher, George McKenzie
One of the few current books that offers practical tips for using offline publicity
techniques to drive your web traffic
Press Release Templates: 10 Templates to Assist in Great Press Release Creation
Creating Powerful Press Releases: 11 Steps To Creating Press Releases
That Get Printed!
by Don Crowther
Two excellent digital books that really walk you through the basics in a clear and
concise way and provide you with the foundation of knowledge you need to give
the press a good reason to publish your press release. Definitely more help than
hype here!
Full Frontal PR: Getting People Talking about You, Your Business,
or Your Product
by Richard Laermer, Michael Prichinello
This is the manual that goes beyond writing the press release and tells you
step by step with case examples how to maximize those precious media
relationships once you actually have them!
Special PR Reports: ThePublicityHound.com
Available at Amazon.com or at the website:
http://www.thepublicityhound.com
How can you not recommend a woman that offers great reports on how to deal
with the press for only $9 a pop? You can buy the whole bundle of 47 reports in
a package or just pick the ones relevant to your needs for only $9 each. The
topics cover the spectrum of just about everything related to writing a press
release and "dealing" with the press: Damage Control: How to Keep the Media
from Making a Mess of Your Story, Media Kits on a Shoestring: How to Create
Them Without Spending a Bundle, How to Write the Perfect Pitch Letter that
Convinces an Editor to Write About You or How to Pitch Reporters Over the
Telephone and Make Every Second Count
Building Buzz
http://www.BuildingBuzz.com
Direct link to books: http://www.deg.com/now.htm
Publicist Marisa D'Vari is the author of Media Magic and offers a wealth of
publicity related articles on her site as well as several very good but inexpensive
books and guides to writing media releases and pitch letters
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