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A Guide to Optimizing Public Relations Content (cont)
the keywords and key phrases you have researched appear in important positions
on your website. Each page’s title tag is unique and should be as important to
you as the headline of the press release posted on your page. Remember that
optimization does not mean stuffing your meta-tags with every single keyword
and key-phrase. Appropriateness is more important that quantity in this case.
Make sure those keywords are relevant to the content appearing in your pages and that they appear high in the body copy of your page. When you think about
it, these same “Inverted Pyramid” principles of press release writing should be
used when you optimize your content: keep the good stuff at the top, just in
case your visitor loses interest. Keep in mind that pronouns are just “dead weight”
to search engine spiders so enter your press release “it.” “its,” and “ours” with
specific keywords or keyword phrases for each page of content.
Go Promote!
It’s what you do best so go do it! Share your press release, articles, white paper
and Ezine with as many people as you can. Since every major search engine
uses links as part of its ranking algorithm, you can improve how well these
newly created page rank if they get a lot of quality inbound links from other sites.
Ask other PR webmasters like you for reciprocal links, submit articles to article
directories, and get a professional SEO to submit your hundreds of newly
optimized PR content pages!
The End
This guide to “SEOing” your PR efforts is not intended as a replacement for a
complete Search Engine optimization campaign, it is merely a guide to help you
get high-ranking search results for your press releases, marketing white papers
and ezine newsletter content.
Peter Prestipino may be contacted at http://swirlingcircle.com
Pete@swirlingcircle.com.
Pete Prestipino is the founder and CEO of SCG - Swirling Circle Group Public
Relations a consortium of publicicsts, online marketers, promoters, SEO's, web
designers, and Internet consultants.
For information on your PR needs, visit: http://SwirlingCircle.com
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