7 Search Engine Tips for Non Webmasters (cont)

Once you've written your title, keywords, and description, then all you need to
do is to create the metatags for your web site. You'll find all the tools you need
at Evrsoft - http://www.evrsoft.com/, including a link popularity checker,
submission to over 100 search engines, search engine analyzer, and a metatag
generator.

Once you have used the metatag generator to create your metatags, then all
you have to do is paste it into the header of your web page.You will want to
check your metatags first to make sure they aren't too long and are search
engine friendly. You'll find a metatag analyzer here:
http://www.scrubtheweb.com/abs/meta-check.html
This one is stricter than the one I use, but it works very well. Let me emphasize
here that this step is absolutely crucial to getting your site accepted. You would
be amazed at how many professionally done web sites skip this step.

3. Submit Your Site. Now that you have your site ready, you want to start
submitting. You will use your title, keywords, and description again here.

Here is your submission list:
Free Alexa - http://pages.alexa.com/help/webmasters/index.html#crawl_site
Google - http://www.google.com/addurl.html
Open Directory Project - http://dmoz.org/add.html
Fast Submit - http://www.evrsoft.com/fastsubmit/ - Submission to 100 of the
top search engines. (Caution here: some of these sites may ignore or ban you
if you are a business site).
Paid Google Ad Words: http://services.google.com/marketing/links/ads_us/adwords/ Pay Per Click Inktomi - http://www.inktomi.com - Yearly Fee Per Url
LookSmart - http://www.looksmart.com - Pay Per Click
Overture - http://www.overture.com - Pay Per Click

4. Check to make sure you are listed. After about a month, you want to go
back and make sure that your site is listed in the appropriate search engine.
The way to do this is to go to the search engine and type in your domain name.
You don't have to include the http://www to do this.

If you are not listed, then go to the next step:

5. Resubmit if Necessary. If your site is not in the search engine you have
selected to search, then resubmit your information for inclusion. It's important
to remember that unless you are using paid inclusions, it is up to the discretion
of the search engine whether or not your site is listed. Your chances of success will increase if you include some quality content on your site that is dense in your key words. You also want to have as many quality links as possible. You can build your links by contacting other webmasters who have sites that complement yours.

6. Reevaluate. If your search engine strategy isn't working, it's time for a
change. However, you need to consider that submitting to the search engines
is a very long term strategy, and it isn't something that will occur over night.
Only if you are using pay per clicks can you see an increase in traffic almost
immediately.For your free inclusions, you just want to make sure that you are
included. Quality content and quality links can help here in raising your
rankings. For paid inclusions, you want to make sure that you are getting the
click thrus you need. Unlike free inclusions, you should see results
immediately. If you aren't getting enough traffic, consider changing your key
words. Good Keywords will help you here.

7. Stay Informed. If you want to continue to use this strategy in your business,
then you need to stay abreast of industry happenings because things change so
quickly. The best place to get information on this constantly changing industry
is here: http://searchenginewatch.com/ They offer three different newsletters to
cover the industry. At a minimum you should be reading the daily newsletter.

Although this is only one of the many strategies I use to promote my business, it can be very effective when done correctly. Take your time, be patient, and learn what you need to do before you use this strategy. It will become an effective tool in your marketing arsenal.

Jinger Jarrett may be contacted at http://www.smallbusinesshowto.com jingerjarrett@smallbusinesshowto.com. Jinger Jarrett is a former news reporter and public relations specialist. She specializes in helping others start their own businesses using proven techniques for small business start up success. You can download her free ebook, "How to REALLY Start Your Business in 30 Days" from her site.