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Differentiate and Grow Rich (cont):

This USP statement will become your tagline or slogan. This process will take
some time and your USP statement may require several revisions before you’re
comfortable with the final draft.

Fourth, integrate your USP statement into everything you do. Put it on every page
of your website, on your letterhead, in all of your advertising and marketing.
Communicate it to your employees, managers and staff. Let it infuse into your
corporate culture. Every time you talk to your customers, employees or suppliers
you should mention this USP. You cannot just give lip service to your USP, you
must live it and breath it! It must become a part of you.

Every product, business or service needs a USP that will make it stand out from
the competition. It’s up to you to discover or create this element of uniqueness.
Differentiate yourself, your business and your products from your competition and
watch your profits soar!

Copyright 2004 Eric Graham

About The Author

Eric Graham is the CEO of several successful online companies. A top authority on eCommerce & Internet Marketing, he's an in-demand speaker & consultant. Visit htttp://www.web-site-evaluations.com for a FREE subscription to his eCommerce Mastery newsletter.