You are Here:
Home > PR
Central > Were You Bamboozled by Google?
Were You Bamboozled by Google?
Copyright 2004 Diane Hughes
WNN note: This article was written
in 2004....and the same thing still happens
to webmasters every few months....so don't let the date on the article
lessen
the impact of the article!
It’s still happening. "Florida," "Boston," "Ginger," and"Brandy" are
just a few
of the many Google updates that have hit within the last few months.
And
Google is stillissuing periodic updates as we speak. No one can say
for sure
what’s going on or what to expect. One thing is for sure....unless
you want to
get bamboozled by Google(again!), you’d be wise to take action
to prevent it
now.
Government
Grants for Women - Click Here!
Free Government Grant Money For Women Only! Grant money for Business, Education,
and Personal Needs! Apply Today!
So many people were screaming (and
still are) about losing tons of business
due to Google’s updates. Some have reported 30%, 50%, or even
total losses.
What can you do? After all,
you’re at the mercy of Google,
right?
WRONG!
Why Do Rankings Keep Changing?
Google, like many other engines,
changes its algorithm (formula for calculating
who ranks where) from time-to-time in an effort to filter out spammers
and
deliver the most relevant search results possible.
Google has had updates since its
very beginning. But now, depending on
which theory you choose to believe, they are making more advancements
that
require more updates. This means, even if you rank at #1 this week,
you might
not make the top 30 next week.
How Do You Protect Yourself From Updates?
Diversify! It is never a good idea
to have all your income generated by one
source. You wouldn’t depend on having all of your retirement
savings from one
source (that’s exactly why mutual funds are so popular), and
you wouldn’t have
all of your money in one bank. I mean, really! What if that one source
went
under? The same principle applies to Internet marketing.
While search engines are a phenomenal
way to drive traffic to your website,
they are most certainly not the only way. In order to ensure you
are protected
should Google (or whoever is the next "big" search engine)
change their formula
yet again, you need to create a diversification plan.
Think of all the outlets that reach
your target audience.Investigate each one to
see how feasible it would be to market your site through those channels.
Then
implement a plan that includes several advertising avenues (including
search
engines) that - as a whole - generates as much (or more) business
as you
originally received from Google. That way, should one of these channels
go
down, your business would only be slightly affected.
Don’t stop there!
Twice a year you’ll want to go over your plan and be sure that
everything is
working, as it should. If one outlet begins to dwindle in its response,
look into
finding a replacement. This way you are never taken by surprise.
Once you have your diversification
plan working for you, you will be in a much
better position to be rest assured that the business you receive
will be there for
the long haul. You will also feel more comfortable that no one organization
can
cause the tremendous damage Google has caused and could cause again.
About the Author:
Diane C. Hughes * ProBizTips.com
FREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket
Your Sales And Build Your Business Into A Tower of Profits! ==>>
http://madmarketer.com/diane
Related Articles
Writing
Articles for Website Promotion
Is
it PR or Marketing or Advertising?
Successful
Promotion is a State of Mind
Do
Online Marketers Need Business Cards?
The
Top Ten Signs That Your Marketing Message Needs a Facelift
Become
Your Own Brochure Designer
7
Search Engine Tips for Non Webmasters
Were
You Bamboozled by Google?
Making
Press Releases Work - Creating News Where None Existed
Smashing
The Myth of The Press Release
The
Four Seasons of Publicity - Building an All-Year Publicity Machine
A
Guide to Optimizing Public Relations Content
Get
Free Media Publicity by "Talking the Talk"
How
To Create Expert Status For Yourself
Sending
Out a Press Release
24 Killer Press Release Secrets
Our
Favorite PR Resources
To Apply for the Amber Grant - Click
Here! | 
