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Aren't you tired of hearing how extremely easy it is to get free
publicity? Have
you tried the suggestions that most public relations "gurus" give
you? The hard,
cold truth of the matter is that you cannot write a press release
about any old
aspect of your business and have it end up on the home page of the
Fortune
Small Business Web site. It just doesn't work that way. So how does
it work,
and what do you do if you need publicity but have nothing "newsworthy" to
share?
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There's another truth to publicity
you can create it if you need to, and it's not
that hard to do! Let me offer you useable suggestions that you can
implement in
order to gain some free exposure for your small business.
--- Offer A Donation to a Worthy Cause
One woman (a business coach) gave two scholarships to a local community
college that catered to the underprivileged. She included two months
of free
business-building coaching services for qualified applicants at the
school. She
set forth the criteria with the help of the college, and decided
on how to choose
the scholarship winners.
Press releases were sent out, and the media went wild! Of course
they would
everyone loves to hear about people who are helping out the underdog.
She
received a lot of free promotion and boosted her image as a community
leader,
too.
--- Relate Your Product/Service to a Local/National News Event
Right now the United States
is experiencing two very troubling
problems that the
media covers on a regular basis. The first is a drastic upswing in
unemployment
(especially in high-tech fields). The second is an energy crisis
(particularly in
California).
If your product or service can somehow offer a solution (even a small
one) to one
of these two dilemmas, you stand a great chance of getting some publicity.
Perhaps you own a resume service that has an exceptional rate of
success for
one reason or another. Phrase your release so that it helps to solve
the
unemployment crisis (and does not blatantly promote your business)
and you'll
perk up some journalist's ears.
--- Get In Line With Seasonal Events
The change in seasons always
makes the news. In summertime, you'll
find stories on safe vacation travel
or the best airline deals. At the
end of the year
there is always coverage pertaining to New Year's Resolutions and
how to keep
them. Fall is generally a great time for gardening-type businesses
to remind
everyone to plant now so their yards will look fabulous come springtime.
If your company can offer some viable information pertaining to seasonal
events,
a press release might be in order. Writing a release outlining how
your online
travel agency always gives clients a "vacation safety" package
that has proven
to "save the day" in the past will bring out some interest
in the local (and maybe
national) media.
Above all, use your imagination. Pay attention to the newspapers,
television news
and magazines you come in contact with. Notice the types of stories
they cover
and then write a release that falls in line. You will soon be able
to create news
where none previously existed and gain some free exposure for yourself
in the
process!
Diane Hughes may be contacted at http://madmarketer.com/diane
admin@probiztips.com.
*** It's Time to Inject New Energy Into Your Marketing ***
Are you banging your head against a wall just trying to make some
money with
your internet business? Tired of books, manuals, and lectures that
give you
ideas, but don't help you actually turn ideas into profits? ==>> http://marketersdream.com/diane
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