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Become Your Own Brochure Designer
By
Alyice Edrich
When you look at marketing brochures
what do you see? Don't know what a
marketing brochure is? Have you ever picked up a brochure or pamphlet
about
a new destination, hotel, amusement park, or other entertainment
business?
Those are all marketing brochures and each one is designed to inform
and entice you into visiting their place of business or making a
purchase.
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Brochures are great sales tools—if
done right! Brochures help sell your product
or service with informative information—enough that the reader
knows about
your business, but not too wordy that you lose the reader.
Your brochure doesn't have to be
fancy or expensive, but it should look
professional—after all, it's a reflection on your business.
Your brochure should
be free of grammatical errors, smudge marks, faded lettering, poorly
photographed objects or people, and it should follow many of these
points:
• Address a target group
or niche market
• Be more than just sales cop— informative
• One large graphic on
your cover, versus lots of smaller graphics
• Graphics strategically
placed within your brochure to recap - visually - what
-- was said in print
• A photo with a person using your product or service—for
greater impact
• A caption under your
photos to bring home the caption's point
• A side box that recaps
important information you want to stand out
• Quotations (or bold
marks) around key points
• Bullet Points to draw
readers to important information, fast
• Headlines and Sub-headlines
• Testimonies from real-life
users
• List your guarantees
• Use 12 point font unless
caption, side box, or headlines
• Printed on special paper:
Highly Opaque, matte, heavyweight presentation
--paper—35 lb., 6.8 mil, 96 bright, 8 1/2"x11"
Once you've designed your brochure,
you'll need to print it on high quality paper.
If you'll be printing the brochure yourself, don't use everyday printer
paper
because you can't print on both sides without having the copy bleed
through to
the other side. Use a premium matter presentation or brochure paper.
It is more
expensive, but it looks crisper, cleaner, and more professional.
You could take your hard copy down
to a copy store and have several hundred
copies made, but the quality will be poor. If you can't afford a
printer who uses
a printing press, find a copy store who can take your brochure on
disk and run
several hundred copies off the master.
Once you've printed your brochures
and are satisfied with the quality, deliver
your brochures to prospective clients/customers by passing them out
at craft
fairs, business expos, with paid orders (you never know whom your
client might
give your brochure to), and wherever you go. You can also leave a
few in hotel
rooms and other public forums.
E-mail: dabblingmum@yahoo.com
Author's URL: http://thedabblingmum.com
Alyice Edrich is the author of several work from home e-books, and
the
editor-in-chief of a national publication for BUSY parents. Subscribe
to her free
e-newsletter at http://thedabblingmum.com/joinezine.htm to win a
free book!
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