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24 Killer Press Release Secrets!
by
Larry Dotson
1. Your press release should sound like news, not an ad.
2. You should only send your press
release to the media related to the topic of
your press release.
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3. Keep your press release one page in length.
4. Your header, contact information
and release date should be at the top of your
press release.
5. Use short sentences and double space your lines.
6. Your header and first few sentences should grab the readers attention.
7. You should tell a story and mention
your business, product or service in the
body of the press release.
8. Proofread your press release many
times. Look for grammar and spelling
mistakes.
9. Write a press release about the
new products or services you're offering on
your web site.
10. Create a press release about
the results of an online survey or poll you have
completed.
11. Submit a press release about a trade show or seminar you're
hosting.
12. Write a press release about no cost chat room classes you are
teaching.
13. Create a press release about your opening of a new web site.
14. Submit a press release about
an online award your business or web site has
won.
15. Write a press release about a free e-zine you're publishing.
16. Create a press release about online products or services you're
giving away.
17. Submit a press release about
an online business association or club you're
starting.
18. Write a press release about a famous person that's endorsing
your business.
19. Create a press release about
a joint venture you are doing with another
business.
20. Submit a press release about a new book or e-book you wrote.
21. Write a press release about an expert who is speaking in your
chat room.
22. Create a press release about
a fundraising event you're doing at your web
site.
23. Submit a press release about
a new contest or sweepstakes you're having at
your site.
24. Write a press release about major sponsorships you're doing
online.
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