
The Net Lady Confesses to Her "Dirty Little Secret"....
by Melody Wigdahl, aka The Net Lady
For years I hid a “dirty little secret” -
I LOVE network marketing. If that offends
you - sorry. But the truth is I have been involved with network marketing
for
years, and I have been very successful with it. The other truth is
that my
success as not always been IN network marketing but rather from the
very
core that drives the entire concept - and that is residual income.
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But I hid this secret carefully because
I lived in area overrun with well-educated
professionals that looked down on “MLMers”. Unfortunately,
as most of you
know, public perception of network marketing has been created by
promoters
who promise the "miracle product" and a "killer pay
plan" for "anyone who can
fog a mirror". It’s been given a bad name by the guy with
the soap leaflets that
kidnaps you from your cousin’s wedding for a “brief” 2
hr presentation at the local
Denny’s.
The bad part of selling the business
as something that everyone can do is that it
is simply not true. While network marketing has made business and
financial
success accessible to the "little guy", it is not easy,
nor can just anyone be
successful at it. You cannot simply sign up, sit back and wait for
the moola to
arrive. It's like any other business, - effort, persistence and resources
yield
results.
But, here is the real power of network
marketing: there are very few businesses
that can offer what networking marketing does - and that is the possibility
of real
lifetime earnings from every sale you make - Residual Income. Understanding
the
true meaning of this concept is the difference between simply making
a few extra
dollars every month - or being able to take control of your life!
You see, once you begin to truly
understand the power of residual income, you
look at every product or service you are thinking about selling differently
- and
for someone that has been a sales professional her entire life -
this was a
profound lesson to learn!
I owned a mortgage company for many
years - and worked 80 hour weeks on a
regular basis. As soon as one deal closed - I had to get another
one. I also ran
a very successful real estate magazine for 3 years - and as soon
as one issue
went out the door, I had to start selling the next one.
And as soon as I stopped selling....I
stopped making money. The perpetual loop
of frustration!
When I first learned that there were
actually products that would pay you not just
for the sale of the product but (in essence) for acquisition of the
customer....my
life changed. Now if that sounds pretty dramatic - I meant it that
way, because it
has had that profound an impact on my life.
Over the next several years, I completely
changed the way I evaluated any new
opportunity or product presented to me - and my first criteria, now,
is ALWAYS
.....residual income!
Has it paid off? Yes, in a big way.
I have a good life, and a happy one. Has it
been without it’s challenges? No - some of the companies and
ventures I tried
did not work as I had hoped, some were simply just not “right” for
me, since I
really only want to work with companies and products that I like
and can
personally recommend.
Further - I don’t want
to spend every evening coercing people into signing up, I
refuse to “sell” to my “warm circle”, I can’t
stand conference calls & I HATE“recruiting”.....gee, I really sound like the ideal MLM
candidate don’t I?
The point is - if I can be successful
in MLM - so can just about anyone that takes
the time to find a great product and a good company. And with all
of the online
tools and resources available today - you really can build both a
customer base
and a downline without losing your family and friends!
So, to those of you that have been
afraid to try network marketing, please
understand that it CAN be done without the hype & arm twisting
- you can be
successful without ever selling a single bottle of vitamins to your
mom or your
next door neighbor.
The most successful people are those
that understand that this is no different
than any other business - you need to find, acquire and RETAIN customers.
Good customers that love the product become distributors, and many
of those
distributors will go on to become GREAT distributors because they
truly believe
in the product....true network marketing NEEDS customers to spread
the word,
and to keep the company alive and growing, just like Dell and McDonalds
and
Macy’s.
Satisfied customers are the heart
and soul of every retail business, and network
marketing is nothing more than retail marketing that utilizes a vast
sales force
rather than store shelves to sell the products, not just the opportunity!
If your current network marketing
company is telling you differently - get out.
The ones that stay, the ones that will be here a decade from now,
are the ones
that encourage you to get customers and sell product.
Last but not least - you will most
likely find that the people that you will be
working with in your chosen network marketing company are individuals
with
positive attitudes that are willing to do something more than the
average person
to make changes in their lives. Being around people that are working
diligently
to make a positive change in their lives is much more motivating
and energizing
than the gang at the office that spends the day complaining about
how much
they hate their jobs.
Network Marketing is NOT for everyone
- but if you truly want to start a new
business that does not require a huge investment to get you started,
and are
willing to put forth the effort - it can be the perfect business
opportunity for many.
So don’t let the old
image of network marketing scare you away...just as the
internet has changed so many other businesses - it has revolutionized
network
marketing, too, and it might be just what you are looking for!
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