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Network Marketing Do's and Don'ts
by Patty Baldwin
Why did you become a network marketer? Most people immediately respond,“for the money!” However, this is not the real reason.
No one subjects them to the hard
work of building a business just for little
pieces of paper with the faces of dead presidents. The truth is you
work in
order to obtain what those little pieces of paper can bring you.
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The first thing you need to do is
to find the reason WHY you are a network
marketer. Is it the freedom to choose whatever you want to do whenever
you
want to do it? Maybe you are looking for a different lifestyle. If
there is one
thing that is critical to your network marketing success, this is
it. If you
don’t have a reason, there is no motivation to succeed.
A network marketing business is a
teaching and coaching business. If you don’t
like interaction with other people, a network marketing business
probably is not
for you. There’s a concept that most network marketers just
can’t seem to get a
handle on. You do not sponsor “reps,” you sponsor “people!”
If you have to find a reason why you are building
your business, then doesn’t it
stand to reason that other people will have to do the same thing?
If that’s the
case, then why is it that network marketers continually focus on
how much money
your prospect can earn?
There’s no way you are going to convince “Joe Sixpack,” to
get out of his
Lazyboy recliner unless you find out what his motivation is. Most
network
marketers literally pound in the amount of money Joe can earn. They
bombard him
with message after message about how “Successful Sam” has
just purchased
his 10th Porsche, refurnished his 25,000 square foot cottage and
promise Joe
that he can do the same!
Just how realistic is this approach? Joe isn’t
stupid. He works long, hard hours
at his job in order to provide for his family and truly believes
that the best thing
he can hope for is saving enough money by summer to pay for a camping
trip.
Then here you come, promising Joe that he can have everything that
Sam has
and he can have it if he will just sign that piece of paper making
you his
sponsor!
You will probably sponsor a few people
that way, but if you are in business for
the long haul you need to change your approach and do it fast.
The proper approach is so simple,
but in your rush to sponsor another “rep”
instead of helping another person, all too often you talk yourself
into and
straight out of sponsoring the Joes of the world.
God gave you two ears and one mouth
and he did it for a reason. We are
supposed to “listen” twice as much as we “speak.”
Instead of pouncing on Joe with the
latest and greatest network marketing
program of all time, find out what Joe wants and needs. Ask him questions,
lots
of questions. In fact, in your first meeting with Joe, don’t
even mention your
business! Yes, that’s what I said. Don’t even bring it
up. Remove yourself
from the super duper network marketing persona and spend time making
a new
friend.
Follow these recommendations and
you are set to grow your business exponentially.
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