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Greetings by the Yard
There's a fun business spreading throughout the nation faster than
the dandelions in my neighbor's yard. It combines surprise, celebration,
and undercover operation. But be forewarned. This opportunity isn't
for just anyone. You must be willing to brave the dark of night and
deceive unsuspecting victims. Even more importantly, you must love
a good practical joke.
So what is this unusual venture?
It's greetings by the yard. Instead of delivering flowers, your
company will deliver lawn ornaments, a “yard card business”.
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Creative yard card businesses succeed by putting their own unique
twist on surprise celebrations, but the most popular greeting is
the flock of pink flamingoes. Your customers surprise the birthday
boy, the graduate, or the retiree with a lawn full of these funny-looking
feathered friends. A giant sign accompanies the pink flamingoes announcing
the special occasion to everyone.
You can begin this business practically overnight. Places like Lawn
Ornament Supply, Inc. (www.lawnornament.com) have novice packages
available. You'll also spend some money on business insurance and
advertisement, but your initial investment can be as little as $1,000.
You should be able to recoup this in no time and begin adding more
creative greetings. The more choices you have to offer, the better
you'll do.
Getting the word out will be your toughest challenge. A website
and yellow pages ads will help customers who are looking for you
already. Get your fun ideas in front of even more people by printing
eye-catching brochures. Distribute them where people are preparing
for celebrations. Put them on the windshields of cars at bridal fairs.
Pass them out at high schools and colleges as graduation nears. Supply
maternity shops with your business cards. You might surprise your
own acquaintances and then leave door hanger advertisements throughout
the neighborhood.
Don't be afraid to charge a decent fee. Compare your cost to that
of having a dozen roses delivered. And then consider that your delivery
required more thought and more manual labor, not to mention entertaining
the neighbors and providing a great conversation topic for the rest
of the day. Charging an extra fee for mileage is sometimes a good
idea. Remember you have two round trips involved.
One great thing about the lawn greetings business is that it can
be as small or large as you make it. It can be managed from home
as a side business or as a main source of income.
As word spreads and your business grows, you'll learn the lesson
of yard card companies everywhere. The best grass isn't always greener,
but it probably is filled with flamingoes!
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